Measuring Value
Not all success needs to be measureable. Something that we discussed recently in the NCI Digital Marketing class was of an expensive display advertising campaign on a popular website which resulted in...
View ArticleCollecting Website Usage Information
Get the habit of analysis – analysis will in time enable synthesis to become your habit of mind. Frank Lloyd Wright One of the most powerful items in a digital marketing toolbox is the analysis of...
View ArticleClik here to view.
How Website Usage is Tracked
As discussed in the last post on the collection of website usage statistics, reviewing website usage statistics is one of the most important tasks for a digital marketer. It is particularly important...
View ArticleClik here to view.
Visualising Website Traffic
Following on from my previous post on the many ways in which website traffic data is collected, comes the issue of what to do with that information. Website usage statistics can be retrieved using a...
View ArticleClik here to view.
How to Monitor Your Online Presence
Monitoring what is being said online, both by you and by others is the only reliable way of keeping your content relevant and interesting to your customers. A combination of different channels must be...
View ArticleClik here to view.
The Dark Side of Monitoring and Measurement
There are several ways that unscrupulous companies or digital agencies can immorally obtain or misrepresent information about online engagement. These methods include misrepresentation of their...
View ArticleDigital Marketing Toolbox
Here is a collection of some of the tools and techniques I have come across for monitoring and managing your online presence, from technical statistics to sentiment analysis. A disproportionate amount...
View ArticleClik here to view.
Marketing Hype versus Measurable Results
Marketing departments have long had a ill-deserved reputation for being spoofers; making outrageous claims, embellishing a product descriptions and claiming every increase in sales figures in a bid to...
View ArticleThe Rules of Measurement
Digital measurement tools provide a wealth of useful statistical and analytical information about how, when and where customers interact and engage with your brand online. The previous article briefly...
View ArticleSimon Sinek: Start With Why
This inspiring TedxPugetSound talk from Simon Sinek implores us to examine not just the things we do but why we do it. Sinek’s hypothesis is that great designers,...
View Article
